Bart Mertens

From 1991 until 1999, Bart Mertens was leading Art Director at Slangen & Partners, where he specialised in institutional, political and consumer communication. He worked for clients including: NCMV, VDAB, De Lijn, Limago, Interelectra, VLAM, Sarma Lunch Garden, CVP, SP, VLD.

In 1999 he became Creative Director at Saatchi & Saatchi Business Communications and led his creative teams towards several B2B awards. For eight years Bart Mertens and Jean Huysecom formed the creative and strategic team at Saatchi & Saatchi Business Communications. They worked together on several international accounts, such as: Ansell, AD garage, Atlas Copco, Barconet, DuPont, Eurinpro, The European Commission, Gates, GTP, International Paper, Kemira, Komatsu, Nato, Nynas, Recticel, SCA, Securitas, Stow, Vasco and many others.

In September 2007, Jean Huysecom and Bart Mertens joined forces for a new project: Braindance. In no time they succeeded in assembling an impressive client portfolio:  AD Garage, Atlas Copco, Bertels, Brady, Browning, DuPont, Hoya, MareTours, Reynaers and many others. With over 25 years of experience in institutional, political, B2B and consumer-communications, they have a lot to offer. 

Since, Bart Mertens rolled out a network of experts in several communication disciplines. With his agency "bArtagnan", he's the key figure to help you realise your marketing goals, ranging from the development of a logo and house-style to the launch of a new product or service or a branding campaign on local, national or international level.


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